While Americans can avoid certain stores, it’s hard to ignore the run for groceries. Sure, there are several home delivery services, but many people are still trekking to the grocery store at least once if not more times a week. Fridges are stocked, and meals are planned. But which place do they go, and how do they make that choice? The following are three essential things most shoppers look for in their destination.

1. Quality Products

Meat and produce vary by establishment, and certain retailers are known for having items that seem fresher and last longer. Both of these are two things to consider in maintaining quality-stocked aisles. How long are your veggies and fruits going to last? People want to buy lettuce that lasts for more than the day before it wilts away. Berries shouldn’t have mold within the first 24 hours.

When the food doesn’t last, the purchase doesn’t seem worth the money, and people may feel disappointed in the selection and store.

2. Reasonable Prices

Food can become one of the largest expenses in a family’s monthly budget, with a grocery trip costing hundreds of dollars per week. Families often look for a good deal or reasonable price tag, hoping to stock up for less.

Stores use different tactics to make this happen. Some offer weekly deals with BOGO options where families can fill carts with two-for-one sales. Others have reward programs, giving more discounts to loyal customers. Still, other locations focus on low prices year-round. Ultimately, the shopper is comparing the final receipt, filling up for as little as possible.

3. Comfortable Atmosphere

A discount is great, but many buyers want to feel good about where they are. That means they’re scoping out the place’s appearance, including cleanliness and pleasantness. The atmosphere should permit people to relax and browse. Minimize annoyances and make things convenient.

For instance, some minor issues show a lack of care and cause irritation. Annoying sounds from broken wheels for carts, for instance, are simply agitating. Most shoppers prefer not to hear squeaks around the store or see black smudges from the wheels along with the tile. Managers should be working with staff to catch these problems early.

Running a grocery store is more than putting food on shelves. It’s creating an experience for people. The establishment should contain food that looks good and lasts, and the environment should be welcoming. Above all, don’t overprice. Shoppers often look for a bargain.