Tag Archives: video

Essentials of Getting a Great Company Video Made

Being able to market and advertise a small business is a top concern for most owners. With all of the competition out there in the world of small business, getting noticed can be very hard. There are a number of things a business owner can do to get some press and among the best is to produce a promotional video. In order to get the right results for a video like this, you will have to take some time to adequately plot out what needs to be done. Here are some essential things that have to be done in order for a business video to be successful.

Know Who You Are Making the Video For

The first thing that a small business owner will need to do is to figure out who their demographic is. By taking the time to do this type of research you will be able to tell who your core audience is and what they like to see. The knowledge that you gain from this research will be more than worth it considering the benefits and the direction that it can give the video.

Who Will Help You?

Another important thing you have to figure out when trying to have success with this process is which company you will use for help. Having a professional production company will allow you to get the advice needed to get through this process with ease. Make sure you get a look at the past work of a company before you hire one. Taking the time to weigh all of the options will be worth it and can help you to narrow the choices quickly. Make sure the company you hire can give you a deadline on when it can be done.

Where Will You Put it Out?

Once the finished video is done, you will have to start thinking about where you will put it out at. There are many different video services out there and each of them have their own benefits. By using platforms like YouTube, you will be able to gain the mass exposure you are looking for. Make sure you work with the professionals to figure out what they think will be the best course of action regarding the distribution of the video. They have the tools and the experience to let you know what the best course of action is.

When in need of professional video production Toronto call up the team at b-mc for help. They will be able to get you the advice you need to produce a successful video.

The importance of good video editing

If you’ve never edited a video before, the concept can seem very foreign to you. Does the idea of editing a video conjure up for you images of darkrooms filled with technical machines and equipment, rolls of film negatives spilling over on to the floor? Truth is, that’s pretty much the way things were done in the past. Not anymore, however. In our digital age, video editing is a much difference process.

What remains true is that the editing of a video is very important to the overall success of the film. Editing creates the true magic, whether it’s a Hollywood blockbuster film or a high school drama-class project. It is the process of trimming away that which is not necessary and re-arranging what remains into the most compelling, interesting and entertaining/informative narrative possible.

Editing takes a particular set of skills, both technical and artistic. It’s not enough to know how to edit, one also has to know what should be edited. What to remove and what to keep. How to make the remaining footage flow in a way that will make the audience, whomever they may be, want to keep watching. But good editing is much more than the digital equivalent of surgery.

Think of it this way: Picture the last time a friend sat you down to show you their wedding video. Quite likely, it will be several hours of uninterrupted footage, a beginning-to-end account of the entire day. You probably drifted off into la-la land during some of the less compelling parts such as the endless speeches, the dancing and perhaps even parts of the ceremony, right? Now picture the same video if it had been edited to feature only the highlights of the day. The groom the first time he sees the bridge, the vows, the kiss, the cutting of the cake, a few minutes of dancing, the couple’s speech, etc. Not only would be video be more condensed in time, the flow of the content would be more interesting, moving effortlessly from one scene to the next with no lag in between. A much more enjoyable watch, no?

Today’s computer technology, virtually anyone can learn to edit their own videos. However, if that’s not something for which you have time or the inclination, there are lots of professional video editing companies who will do the work for you. In the Thunder Bay area, westfortproductions.com is one option you might consider.

Whether you are creating a home video, a project or any other type of video, you don’t have to do the editing yourself. Contacting a professional, reputable editing service will ensure that your project ends up being polished, professional and interesting. Something definitely worth showing to your friends and family. If your digital photography skills don’t extend into editing, don’t worry! That’s what professional editing services are for. Give them your vision (and your footage!) and they will give you back a finished product you can surely be proud of.